Topic: Learning to Map

About the topic: A narrative and exploration of how one person’s understanding of the application and theory of mapping has changed through usage and experience. This talk will outline some of the key ‘aha!’ moments where shifts in understanding happened, as well as the ways mapping was practically used to help drive digital change in automotive. Looking at Wardley maps, a revised approach to Impact Mapping, Maturity mapping and Cynefin we will look at how they have helped create direction and insights, as well as building a common language with the team and stakeholders.

About the speaker: Sebastian Shaw is currently working in digital transformation in Sweden and how lean principles and a focus on agility can help traditional organisations change for the customers benefit. He has previously has worked in Project and Program management across eCommerce, platform delivery and local government in the UK, as well a distant background in law. Deciding icy lakes and evergreen forests were a nicer backdrop than Paddington railway station he moved to Sweden in 2016. Sebastian is passionate about travel and photography and is spending 2019 seeing a new county in Sweden each month.